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The Power of Communication to Connect & Influence: How to Become Effective, Persuasive Communicators

Good communication doesn’t’ just happen; it is the result of good design.” - Stephen Few

We communicate and interact with other people every day. From time to time, we also need to influence and persuade people to buy into our ideas, to provide us with their tight resources and support, to help us effect change, etc. Thus, having poor persuasive communication skills could bring a devastating impact on our success at work.

According to the Modes of Appeal, the Greek philosopher Aristotle divided the means of persuasion into three types of rhetorical appeals - Ethos, Pathos and Logos, which stand for Credibility, Emotion, and Logic. They are tools of persuasion that are used to influence the audience. Nowadays, these rhetorical appeals are still applicable in a variety of different settings, such as advertising. So, how can we apply these rhetorical appeals in practice in order to sway our audience in a powerful way?

Mr. Matchy Ma, our Principal Consultant, recently helped a group of managers from a multinational organization to boost their connection and influencing skills through the application of these three rhetorical appeals. Through a wide range of interactive learning activities and skills practice, participants learnt how to become effective, persuasive communicators by establishing personal creditability, building trust and rapports with others, and making impactful persuasive presentations. Participants were able to walk away from the classroom with the essential skills and tools for continuous practice at work.

Want to help your colleagues brush up on their persuasive communication skills, simply contact us via and find out how we can help.

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