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Influencing like Aristotle

Three big words for successful influencing: Ethos, Pathos and Logos.

Hold on… do not understand what these three words mean? It is expected as they are Greek language! Trust me, you surely want to understand these 3 powerful words that show the Greek wisdom.

Aristotle, one of the world’s greatest ancient philosophers, passed the influencing wisdom to us through his masterpiece “On Rhetoric”. Talent Academy has recently delivered an influencing skills program to a well-known commercial bank. Through the program, the trainees learnt how to apply Aristotle’s three steps to influence to communicate others with empathy, persuasiveness and assertiveness. During this interactive session, they went through a number of in-depth discussions and had a chance to put the theories into practice through case studies and role-play.

“The most important thing in communication is having what isn’t said.” Do you want your employees to learn from Aristotle and become effective influencers? Simply contact us via

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