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Founded in 1956, Maxim’s Group is a leading Food & Beverage company comprising of Chinese, Asian and European restaurants, quick service restaurants, bakery shops and institutional catering, while providing a range of festive products, including the award-winning Maxim’s Mooncakes.  The Group is also the licensee of renowned brands including Starbucks Coffee (Hong Kong, Macau & Vietnam), and Genki Sushi and Ippudo ramen (Hong Kong & China). Altogether the Group operates over 840 outlets in Hong Kong, China and Vietnam.


“The Journey of Evolution” Development Intervention


Japanese Chain Restaurant division of Maxim's Group has experienced aggressive growth in past few years and required new leadership skillset / mindset to manage the dynamics. To strengthen the leadership capabilities and building a high engaged team, the senior management saw the needs to support the leaders, including the Operation Managers and District Managers, to make strategic shifts in the following areas:

  • Focus both on the Results and People

  • Think Forward, Strategic & Innovative

  • Be Proactive – Think, Speak, Behave

  • Foster Teamwork & Open Communication


Talent Academy worked closely with the HR & Learning team to design an innovative and practical intervention “The Journey of Evolution” for the targeted leaders. The intervention was a 12-month development intervention which included psychometric assessment, 180 degree feedback, 1 on 1 coaching as well as the action learning projects.


Business & People Results


  • The sponsors and stakeholders were satisfied with the intervention as the skills developed are highly transferrable via the Action Learning Projects. The positive feedback were shown in their internal business and people metrics, as well as supervisors’ daily observation


  • Over 90% of the participants are either satisfied or very satisfied with the coaching intervention and the coaches.


  • Around 75% of them have an even more positive perception of coaching after the intervention and they expressed their willingness to join the coaching intervention again in the future. 


Maxim's Japanese Chain Restaurant Division

“The Journey of Evolution” Development Intervention

“The coaches from Talent Academy are passionate and professional. They have motivated our mangers to have personal breakthroughts and assisted them in the leadership transformation. We can see their changes are lasting and they are highly engaged to grow with our business.”


Ellis Ku

Head of Learning & Organizational Development

Maxim's JCR

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