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About Daniel Choi 

Facilitator / Trainer 


Daniel CHOI


Daniel was formerly a social worker. He has over 18 years of working experiences in the ares of people development. He utilizes his specific social work skills to enhance employees’ effectiveness and  satisfaction in workplace. His facitliation style is very dynamic and engaging. whichi is always well received by the clients.

Daniel was formerly a social worker. He utilizes his specific social work skills to enhance employees’ effectiveness and  satisfaction in workplace. He is well experience in designing and conducting training program on communications, customer relations, coaching, teambuilding, job motivation, emotion quotient, hypnotherapy for stress management, enneagram, employee counselling, Neuro Linguistic Programming, and other personal development programs.


Daniel applies experiential learning concepts and coaching techniques to create positive change and uses his social work knowledge and training to meet the needs of dual clients—the employee and the employer. Over the years, he has served different commercial and public institutions, such as MTR, HSBC, PCCW, CLP, Unilever HK Ltd, Hong Kong Standards and Testing Centre, Hong Kong Examinations and Assessment Authority, Housing Authority, Vocational Training Council, Social Welfare Department, Labour Department, Hong Kong Fire Service, Employees Retraining Board, YMCA, YWCA, Tung Wah Group of Hospitals, Hong Kong Caritas, and so on.

Daniel has gained the professional designations as below:


  • Master of Social Science Degree in Social Work, Chinese University of Hong Kong

  • Bachelor of Social Science, Chinese University of Hong Kong

  • Registered Social Worker

  • Master Practitioner in Neuro Linguistic Programming, American Board of NLP

  • Certified Hypnotherapist (American Board of Hypnotherapy)

  • Certified Hypnotherapist Trainer (National Guild of Hypnotists)

  • Associate Certified Meta-Coach (ACMC), International Society of Neuro-Semantics

  • Coaching Genius Certificate, International Society of Neuro-Semantics

  • Certified Program Planner, The Learning Resources Network

  • Hotline counselor (Volunteer service)



Daniel lives and breaths with his 4 core values, which are:


  • Creating fun, engaging and enjoyable atmosphere in training.

  • Sharing his  passion and positive mindset with clients.

  • Concerning the needs of people.

  • Living a good Christian life.


In addition, Daniel commits with 2 balance in  his life:


  • Work – life balance: Daniel is a professional toys collector, he enjoys the moment of playing with his “toys”.

  • Work – wife balance: Be a good workman, at the same time, be a good husband.

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